A brand is how a company is recognised even before it is read. I design logos and visual systems that hold up everywhere: on a business card, on a website, on a sign, in a video.
When it is time to work on visual identity
The company is being born
Name, logo, colours, typefaces: deciding everything together at the start costs less than fixing it later, and gives a credible look right away.
The image no longer represents what you do
The logo is twenty years old, the services have changed, so has the audience. A rebrand updates without throwing away what makes you recognisable.
Every piece looks like it comes from a different company
Website, catalogues, presentations and social media made by different hands in different years. You need simple rules everyone can follow.
A launch is coming
A product, an event, a new line: it needs a dedicated identity that talks to the company’s own without being confused with it.
What it includes
Brand mark
- Research on sector, competitors and audience
- Logo in primary, compact and single-colour versions
- Colour palette and typefaces
- Usage tests on real media
Visual system
- Brand guidelines
- Letterhead, cards, email signatures, presentations
- Templates for social media and newsletters
- Dedicated icons, patterns and illustrations
Editorial and print
- Catalogues, brochures and books
- Packaging and labels
- Print-ready files and liaison with the printer
In motion and in 3D
- Animated logo and video idents
- Mockups and 3D settings for the brand
- Application to websites and interfaces
From paper to screen, and back again
I started from traditional graphic design: print, publishing, layout. Then came the web, interfaces, 3D. Having gone through that shift means designing a brand already knowing how it will behave at the printer’s and in an app, from ten metres away and at sixteen pixels.
It is also why I always deliver a system and not just a logo: tidy files, clear rules, examples. Whoever comes next — an agency, an in-house colleague — must be able to use it without phoning me.
How I work
01
Listening and research
Who you are, who you speak to, who the others are. We come out with a written direction, agreed before any drawing.
02
Concept
A few proposals, each with an idea behind it and shown on real applications.
03
Development
The chosen route becomes a complete system: logo versions, colours, typefaces, materials.
04
Delivery
Files in every format, guidelines and support on the first applications.
Visual identities delivered
Angel Plus
A five-colour identity for a venture that brings investors and startups together. View the project
Frequently asked questions
How much does a brand identity cost?
It depends on how broad the system is: a logo with its basic rules is one job, a full identity with guidelines, materials and templates is another. I prepare a quote in phases, so you can start from the essentials and add the rest when needed.
What is the difference between a logo and a brand identity?
The logo is the mark. Brand identity is the set of rules around it: colours, typefaces, images, tone, layout style. It is what makes a piece recognisable even when the logo is not visible.
How long does it take?
For a complete identity generally four to eight weeks, revisions included. A rebrand with many materials to update takes longer, and can be planned in stages.
What do I receive at the end?
The logo in every format (vector, for print, for web), the palette, the typefaces with the licences to purchase, the guidelines and the editable files of the agreed materials. Usage rights pass to you.
You may also be interested in
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Let’s talk about your brand
Tell me about the company and what does not convince you about today’s image, or about what is about to be born.
Email
valentino.chiarla@gmail.com
Where
Turin, Italy. I work with companies, agencies and studios in Piedmont, in Milan and across the rest of Italy, in person or remotely.