A website that works is not a theme with some content inside. It is a project designed around the people who will visit it and the people who will run it. I take care of the whole journey: structure, interface, development, speed and launch.
When you need a bespoke website or e-commerce
The off-the-shelf theme has become a cage
Every change needs one more plugin, the pages all look alike and the site slows down. A bespoke project contains only what is needed, built the way it is needed.
The catalogue is complex
Many variants, sizes, materials, compatibilities. You need filters designed for that product and pages that help people choose, not an endless list to scroll.
The brand deserves more than a standard template
If the product is well made, the buying experience must be too: animations, images, details that convey value even before the price is read.
The site has to talk to other systems
ERP, warehouse, payments, shipping, newsletter, multiple languages. Integrations must be designed from the start, not glued on at the end.
What the work includes
Planning and design
- Analysis of goals, audience and competitors
- Content and catalogue architecture
- UX/UI design for every page type, from desktop to mobile
- Clickable prototype before development
Development
- WordPress and WooCommerce with custom frontend and backend
- Custom-written features and plugins
- Advanced filters, product variants, galleries and configurators
- Multilingual sites, including AI-assisted translation
The product on stage
- Animations and effects tied to page scrolling
- 3D products and 360° views
- Video and images optimised so they do not weigh on loading
Launch and beyond
- Technical SEO, structured data, speed and Core Web Vitals
- Security, backups and updates
- Training to manage content and orders independently
- Maintenance and improvements over time
On my own or with the studio
Smaller projects I handle personally, from start to finish: a single contact who designs, develops and picks up the phone.
When the job needs more hands — brand identity, photography, 3D, campaigns — I take it to Argento11, the digital communication studio I co-founded in Turin. The method stays the same; the size of the team changes.
How I work
01
Analysis
Goals, audience, available content, systems to connect. From here comes a detailed quote, item by item.
02
Design
Structure and interface, with shared reviews. You approve what you see, not a description.
03
Development and testing
The site grows on a working copy, never online. Tests on real devices, speed and accessibility.
04
Launch
Go-live, redirects from the old site, Search Console checks, training and support.
Websites and e-commerce delivered
Choosy Ottica
Bespoke e-commerce for luxury eyewear, with advanced filters and dedicated product galleries. View the project
White Dog
E-commerce with custom frontend and backend and products animated in 3D while scrolling. View the project
Cherry Pie Eyewear
An experiential site for an eyewear brand that did not want to look like anyone else. View the project
Studio Pession
Corporate site for an architecture practice: rigour, plenty of space, projects at the centre. View the project
Meraviglioso
Analysis, UX/UI and development of a platform for the restaurant business. View the project
Frequently asked questions
How much does a bespoke website cost?
It depends on how many different pages need designing, on the features required and on the integrations. A corporate site and an e-commerce with a complex catalogue are very different jobs. After a first call I prepare an itemised quote, so you can see where every euro goes and what can be postponed.
How long does it take to build an e-commerce site?
Generally two to four months, across planning, design, development and testing. Timing depends a great deal on when content, photos and product data arrive: it is the part that most often delays a launch.
Why WordPress and WooCommerce?
Because they are widespread, documented and do not tie you to a single supplier: anyone will be able to work on them in the future. Used with a lightweight theme and custom code they are fast and solid. If another platform suits your case better, I will tell you before we start.
Will I be able to update the site myself?
Yes. At handover there is a training session on content, products and orders, and the dashboard is cleared of everything the day-to-day user does not need.
Do you only work with companies in Turin?
No. I live and work in Turin, but I follow projects across Piedmont, in Milan and in the rest of Italy. In-person meetings when they are useful, the rest remotely.
You may also be interested in
WordPress consulting: performance and security
3D rendering and product animation
Brand identity and visual design
Let’s talk about your website
Tell me what you sell or what you want to communicate, and what today’s site is like: I will reply with a first assessment.
Email
valentino.chiarla@gmail.com
Where
Turin, Italy. I work with companies, agencies and studios in Piedmont, in Milan and across the rest of Italy, in person or remotely.