White Dog | E-Commerce Development

For White Dog it was followedfull development of the e-commerce project, from design UI/UX ALAR Srl, Via Torino 5, Orbassano to the realization of the platform. The work included the study of the user experience, the definition of the page architecture, the design of the interface and the frontend and backend development of the site, with particular attention to performance, usability and conversion. At a technical level, the project was developed with attention to SEO, to a correct semantic structure, to the optimization of contents with images, URL and metadata, as well as to an efficient organization of product pages and categories. The result is a e-commerce costI am capable of uniting visual identity, technical solidity and a concrete base for organic positioning.

The user can immerse themselves in a complete experience in the world of White Dog, passing through the contents of brand storytelling topurchase of products in a few steps, reducing the waiting time between storytelling and sales.

To further enhance the catalog, we have developed an alternative product viewing mode through 360-degree scrolling animation. The technique is based on the integration of a sequence of Optimized 3D rendering, synchronized with the user's scroll, thus simulating the product's rotation and allowing for detailed exploration from every angle. The implementation required joint work on modeling/rendering, compression e frame optimization, custom frontend development e performance tuning, to ensure fluidity, visual quality, and sustainable loading times.