Showing a product that does not exist yet, or showing it better than a photograph allows. I model, light and animate objects, packaging and environments in 3D, for images and videos ready for website, catalogue and campaigns.
When 3D is the better choice
The product is not in production yet
You need to present it to customers, distributors or investors before the prototype. From a technical drawing or a sketch comes an image that looks like a photograph.
There are many variants
Colours, finishes, sizes: photographing them all costs time and money. In 3D the model is built once and variants are a matter of minutes.
Photography is not enough
Cutaways, exploded views, internal details, movements impossible for a camera. 3D shows how it is made and how it works.
You need a video that stops the thumb
Launches, fairs, social media, product page: a few seconds of well-made animation convey quality better than many lines of text.
What I produce
Images
- Photorealistic renders on neutral backgrounds and in settings
- Complete sets for e-commerce and catalogues
- Packaging, labels and mockups
- Interiors and small environments
Animation
- Product and launch videos
- Exploded views and technical animations
- Idents, animated logos and motion design
- Short vertical formats for social media
3D for the web
- Products that rotate or animate as the page scrolls
- 360° views
- Lightweight models, designed to load quickly
Real-time 3D
- Models and environments for video games
- Hand-painted textures and low-poly models
- Content for augmented and virtual reality
From the technical file to the finished image
We can start from whatever exists: a CAD file from the engineering department, a dimensioned drawing, a few photographs, even an object to measure. I work in Blender, from modelling to materials, from lighting to final editing.
The advantage of having the 3D artist and the designer of sites and identities in the same person is practical: images are born already in the right format, weight and style for the page, catalogue or video they will end up in.
How I work
01
Starting material
I gather files, measurements, style references and the list of images needed.
02
Model
I build the model and show it to you in grey, without materials: this is the moment to correct shapes and proportions.
03
Materials and lighting
First low-resolution images to choose framing, finishes and mood.
04
Final images and videos
High-resolution rendering, retouching, editing and delivery in the agreed formats.
3D work
Frequently asked questions
How much does a 3D product render cost?
The cost depends mainly on the complexity of the model and the number of images. Modelling is the most demanding part and is done only once: every later image or variant costs far less than the first. For a quote, a photo or drawing of the product and the list of what you need are enough.
Rendering or a photo shoot: which is better?
Photography pays off when the product exists, variants are few and the presence of people or a real place matters. 3D pays off with many variants, products not yet made, technical details to show, or when images will need updating often.
What is needed to get started?
Ideally a 3D or CAD file. Failing that, dimensioned drawings or photographs from several sides with the main measurements are enough, plus a few references for the style you have in mind.
How soon are the images ready?
For a single product generally one to three weeks, depending on complexity. An animation takes longer, because every second of video is made of dozens of images.
Can I use the same model for the website, the catalogue and videos?
Yes, and it is one of the main advantages. The same model produces images for print, lightweight versions for the web and animations, keeping everything consistent.
You may also be interested in
Brand identity and visual design
Bespoke websites and e-commerce
Game design and development of games and apps
Do you have a product to show?
Tell me what the product is and where you will use the images: I will tell you what is needed to start.
Email
valentino.chiarla@gmail.com
Where
Turin, Italy. I work with companies, agencies and studios in Piedmont, in Milan and across the rest of Italy, in person or remotely.