Year
2023
Brief
Design brand, product packaging and 3D animations for Seis Escaladores.
Development of the brand visual identity Seis Escaladores, flagship product for White Dog Tradition, a new tequila with a unique flavor created specifically to unite Mexico and Italy, with ingredients from 100% blue agave quality.
The product started from zero: it was studied the naming, the Brand book, market positioning. Once the bottle has been identified, we then moved on to label development, creating a double film that would allow a game with a visible lens effect only from inside the product.
The elitism of 100% blue agave tequila has driven ideas on a traditional design with blue and gold finishes to position itself in a high to medium market.
The animations and the 3D modeling was of vital importance especially in the first phase, where the product was actually in production. The possibility of view in advance in 3D photorealistic the bottle design was decisive for the investors.
