Versatec
Year
2021
Brief
Versatec was born with a big heart and a big idea: to create a network of companies that puts, in a circular motion, energies and efforts not only for an economic benefit, but above all for a benefit to the environment and the earth on which we live and breathe.
One of the main points that characterize the visual identity are the curved and rounded shapes of the V as the company's symbol. Rather than engaging in banal and classic forms on eco-sustainability, the idea was to make the company's name the protagonist, to make it, in a near future, an icon of reference in the sector's landscape.
From here, everything downhill: forms, lines, curves, interweavings. Creating the background assets for corporate communication was almost natural.
Print
Quadricromia: C 77 M 12 Y 34 K 0
Pantone: PANTONE 7467 C Solid Color Coated
Web
RGB: R 0 G 163 B 173
Hex: #00a3ad
Print
Quadricromia: C 69 M 0 Y 25 K 0
Pantone: PANTONE 15-4825
TPG
Web
RGB: R 56 G 185 B 197
Hex: #36BAC6
Print
Quadricromia: C 19 M 0 Y 7 K 4
Pantone: PANTONE 9460 C Pastels & Neons Coated
Web
RGB: R 215 G 237 B 240
Hex: #d7edf0
Print
Quadricromia: C 69 M 59 Y 56 K 65
Pantone: PANTONE 19-0303
TPX
Web
RGB: R 52 G 52 B 52
Hex: #343434