Year
2020
Brief
Brand Identity of the virtual reality project VR Senpai
Link
It Is The End has commissioned the VR Senpai brand identity, a project linked to the Japanese phenomenon of Hikkikimori. People detached from society and living a physical and psychological reclusion strongly influenced by digital addiction.
In the application, the player will interact with two Senpai, a male and a female, who through a series of interactive, discursive, and playful activities, will gradually push the player to reintegrate into society.
The concept is summarized in a simple logo: a seated figure is found in a box, just opened. One of its arms is still holding its legs, as a sign of closure, while the other hand is extended to grasp one of the walls. It shows a sense of opening towards the outside, to leave one's own small world that one has created.
