Società Antiquaria
Year
2019
Brief
Rebranding of the logo
Brand Identity ofSocietà Antiquaria: the Turin-based company, a cult of modernity, wants a completely new look, starting from theCompany image, seeking to avoid losing touch with the past.
The essential point for Società Antiquaria was to remove from people's minds that modernariato e antiques do not have to be synonymous with old and dusty: the request of a rebranding of their corporate image arrived together with a need to get out elegance e professionalism.
After numerous experiments, it has been decided to maintain the existing lettering, associating a brand that recalled the initials, S e A, so that it could be more versatile and convenient to exploit its limited dimensions for the most common uses such as Business cards, letterhead, or the use on social media, where clarity e recognisability are fundamental to a company.
