Client
Pensativa sas
Year
2016
Brief
new web platform
www.pensativa.it
Copyrights

All rights to the work reserved to the communication agency
Pensativa sas.

The brief was \'as simple as possible.\' What does it take? Remove everything, add a few words, and off you go. No, it doesn\'t work that way. For anyone who\'s ever taken a drawing class, one of the first things they make you try is drawing an egg. Why, you might ask? It\'s so easy. No, it\'s not. In fact, perfectly conveying the idea of ​​something so simple is complex.
No, it doesn't work that way. For anyone who has ever taken a drawing course, one of the first things you're ever asked to do is draw an egg. Why, you might ask? It's just that easy.
It is not. In fact, being able to perfectly convey the idea of something as simple as that is complex.

Exactly how to make a web platform something simple, where the main risk is that instead of being minimal, it's bare. Instead of being balanced, empty.

With the know-how of expert copywriters Reflective, the mastery of illustrations of Renato Sorrentino and is a studio between form, space and a touch of color, the new site of the agency is born, a perfect mix between the years and the experiences past that have formed its identity and a desire to transform oneself into something new for the future.